Why was this product created ?
To recreate the Joe Beef experience at home. The Joe Beef restaurant is considered one of the best in Canada (81st best in the world1 and 3rd in Canada2).
1The world’s 50 best restaurants 2015 (51-100 winners list)
2Canada’s 100 best 2017
Joe Beef ketchup has a bold, authentic taste of tomatoes and red peppers, inspired by the flavours of old-fashioned homemade ketchup. Slightly spicy, with just a hint of tanginess and sweetened by cane sugar, it contains no preservatives and is made with 100% natural ingredients. Furthermore, it is lower in sugar than popular condiment brands on the market (1 g less per teaspoon than the most popular brand).
Joe Beef ketchup was also recently named the jury’s favourite product at the Foodies-Qc contest, which rewards Quebec’s best gourmet products.
Joe Beef ketchup is made using sulfite-free sundried tomatoes and fresh bell peppers. Above all, great attention is paid to the freshness of ingredients. All Joe Beef sauces are produced by hand, in small batches, following the restaurant’s recipe as if they were prepared there. No sauce passes through the warehouse doors without having received Dave and Fred’s seal of approval.
Joe Beef ketchup is produced locally in the greater Montreal area.
The artisans behind the product
David McMillan and Fred Morin are long-time friends who, 10 years ago, at a turning point in their careers, decided to do things differently. Having acquired a strong reputation at the Globe restaurant, the two chefs wanted to create a casual space where gourmets would enjoy the best seafood, meats and wines. In short, an unpretentious restaurant that would satisfy the most refined palates.
Delicious on meat pies or to give red meat a kick, it is also great as a marinade and as a condiment on hamburgers.