Why was this product created ?
To recreate the Joe Beef experience at home. The Joe Beef restaurant is considered one of the best in Canada (81st best in the world1 and 3rd in Canada2).
1The world’s 50 best restaurants 2015 (51-100 winners list)
2Canada’s 100 best 2017
The butcher’s blend is a great Joe Beef classic. In fact, it was the first product developed by Fred and Dave for their line of seasonings. This bold blend brings to mind the typical Montreal smoked meat and BBQ flavours that are a major source of culinary inspiration at the Joe Beef restaurant. The butcher’s blend contains no preservatives and is made with 100% natural ingredients.
Maxime Lavoie, owner of the BBQ Québec shops and media columnist, has recommended it in Le Soleil1 as “a BBQ season must-have”.
1Published June 8, 2014, at 3:47 pm.
The seasonings are produced in small batches to preserve freshness and contain only natural ingredients. They are low on salt, but high on flavour. Furthermore, they are made with ingredients sourced from responsible, ethical producers. Located in Montreal, the HACCP-certified production facility where Joe Beef seasonings are prepared is a family business in operation for over 30 years.
To describe their spice blends, Fred and Dave explain they are the same they use in their dishes. “Nothing strange, just straightforward enhancements to make yours and our cooking easier and more delicious.”
Joe Beef seasonings are prepared in Montreal.
The artisans behind the product
David McMillan and Fred Morin are long-time friends who, 10 years ago, at a turning point in their careers, decided to do things differently. Having acquired a strong reputation at the Globe restaurant, the two chefs wanted to create a casual space where gourmets would enjoy the best seafood, meats and wines. In short, an unpretentious restaurant that would satisfy the most refined palates.
Perfect for your best meat cuts, for grilling and in chilies, Joe Beef butcher’s blend imparts a delicious smoked BBQ flavour to all your dishes.