Why was this product created ?
To recreate the Joe Beef experience at home. The Joe Beef restaurant is considered one of the best in Canada (81st best in the world1 and 3rd in Canada2).
1The world’s 50 best restaurants 2015 (51-100 winners list)
2Canada’s 100 best 2017
Joe Beef BBQ sauce has a smoky, lightly sweet taste. Not too spicy, it strikes a perfect balance between apple, mustard, tomato and molasses flavours.
Preservative-free, it is made exclusively with natural ingredients.
To achieve the perfect marriage of flavours, Joe Beef BBQ sauce is cooked slowly, during at least three hours. Ingredients are selected with care: Quebec apples and tomatoes ripened to perfection, and even liquid smoke to impart that wonderful, authentic BBQ taste. All Joe Beef sauces are produced by hand, in small batches, following the restaurant’s recipe as if they were prepared there. No sauce passes through the warehouse doors without having received Dave and Fred’s seal of approval.
Joe Beef sauces are produced locally in the greater Montreal area.
The artisans behind the product
David McMillan and Fred Morin are long-time friends who, 10 years ago, at a turning point in their careers, decided to do things differently. Having acquired a strong reputation at the Globe restaurant, the two chefs wanted to create a casual space where gourmets would enjoy the best seafood, meats and wines. In short, an unpretentious restaurant that would satisfy the most refined palates.
Try it on your beef or pork ribs.